Saturday, January 27, 2007

Do You Shop at the Gap?

The profitability of the Gap has plummeted in recent years, despite its best efforts at innovative marketing. Though ads may be fun and the clothing may even be wearable; The Gap is suffering because it lacks one key ingredient: exclusivity. Here's the money quote from the New York Times article:

"In an era of niches, when exclusion is as vital as inclusion, Gap has become an anachronism"
In the fashion world, no one wants it if everyone can get it. Would you want a Fendi Spy Bag if your Aunt Ethel, who still wears feather bangs and acid wash, sported one? Is this the cause of the Gap's demise, or is an obselete brand just being weeded out by capitalistic survival of the fittest?